Qualitative Research
Depth Interviews
Depth interviews are used where there is a need for no contamination of respondents or where the subject is highly sensitive as is sometimes the case in medical interviewing. In business to business markets, depth interviews may be the only option due to the dispersion of respondents around a country.
Depth interviews can be carried out by face to face or over the phone. Research for Results Ltd has developed different projective techniques (for whatever interviewing medium) to allow the interviewer to follow lines of questioning as appropriate to the respondent, probing particular areas of interest and/or knowledge with flexibility to change the line of questioning if needed.
All interviews are carried out by our UK fieldforce or from our in-house telephone unit to anywhere in the world.
