Sectors
Utilities Research
Stemming from the deregulation of utilities, market research has become increasingly important for Utility companies.
In the last few years we have managed a number of market research projects for gas, electricity and water suppliers attacking the deregulated utility market in the UK.
We have carried out market research encompassing focus groups, depth interviews plus quantitative studies looking into subjects as varied as obtaining attitudes of SMEs to the design of business portals, the effectiveness of direct mail in promoting energy, customer satisfaction surveys, advertisement awareness research and segmentation studies.
