Sectors
Automotive Research
The automotive industry is becoming more and more competitive, characterised by increasing globalisation, industry consolidation, diminishing margins and excessive capacity.
In such an environment, the need to make every investment decision a prudent one is paramount. Similarly there is a real need to fully understand every step of the value chain if the full benefit of investment is to be felt.
Research for Results Ltd has extensive market research experience in corporate positioning and brand image, along with customer/dealership satisfaction surveys and wide ranging consultancy services to other areas within the automotive sector.
Over the past few years, Research for Results Ltd has conducted automotive research in the areas shown opposite:
- Customer satisfaction amongst fleet truck buyers
- Strategic research on improving sales for a major manufacturer
- Mystery shopping with truck dealerships to test customer service levels
- Consultancy advice on marketing strategy implementation
