Publications
To assist you further when evaluating our services we provide a list of publications one or two of which may be of interest to you:
Articles by Research for Results Ltd
- Market Research - Why bother?
- How Market Research works
- Research and the DIY Approach
- When to call in the Experts
- Maketing Plans - why Market Research is a vital ingredient
- What Customers Really Think
- Role of Profit in Marketing
- Developing Marketing Strategy
- Marketing DIY
Other Articles of Interest
- The Evolution of Customer Relation Management (CRM)
- Hard-Edged Marketing
- Marketing and the Triple Bottom Line
- Brave New world: Technology and Marketing
- The Long Arm of the Law: Marketers and Legislation
- A Tale of Two Disciplines: Managing Marketing People
- Segmentation in the maturing marketplace
- Morality in Marketing
- Is Sports Sponsorship worth the Whistle?
- Real Brands for Real People
- Successful Innovation in fast-changing Markets
- Marketing Communications in the Age of Consent
- Holding your Marketing People to Account
