Full Service Market Research
Acquisition Research
The need for formal market research as part of the acquisition process depends on the acquirers existing level of knowledge about the market.
More often than not, the market or company of interest is new to the potential purchaser. New ventures are especially risky and so commercial due diligence is often required to research the takeover prospect including consideration of the market in which it operates.
Market research has three roles to play in acquisition research. It can identify areas of opportunity and companies within them; it can be used to screen lists of potential acquisitions; finally, and most importantly, it can be used to produce a profile of potential acquisitions. Depth studies of acquisitions should provide a detailed background on the company's history, sales and customers. To put these into context, it should also position the company in the market as a whole.
Acquisition research can answer the unknown on:
- how big a present market is and the structure of the market?
- what the penetration the targeted company has of the market?
- how satisfied are customers of the targeted company?
- what the future holds for the targeted company/market?
Research for Results Ltd has carried out due diligence studies both in the UK and abroad.
